Epsilis Web Design
T: 01279 295546
E: joseph@epsilis.co.uk
Epsilis Web Design
T: 01279 295546
E: joseph@epsilis.co.uk
The impact of changing URLs for web pages is potentially catastrophic to SEO. There are good reasons for wanting to change a URL but it needs to be done carefully to try to reduce the likelihood of serious harm to your search engine rankings.
Anchor text (or link text) is the visible text you see on a web page for a link. This anchor text should tell you something helpful about the page being linking to. Good anchor text is descriptive, concise and relevant.
The most important part of SEO is good quality content that is relevant and useful to your audience. SEO can't “polish a turd”.
SEO is about optimising a website to get good search results in the free listings. SEM is about paying for online adverts.
Using heading tags semantically (so one H1, followed by subheadings H2 - h6) creates a proper structure. Which is logical and helpful to SEO and Accessibility so is recommended.
SERP's is the Search Engine Results Pages you get when you do a search. The Snippet is the normal organic search entry in the SERP for a single web page.
Yes. Google has never taken any notice of this tag. It was originally for listing your keywords when the search engines were too dumb to read your content.
Make sure keywords and phrases appear prominently in important places on your web pages such as Title, Description, H1, Sub-headings and Link Anchor Text.
A META DESCRIPTION is a short description of the page content intended for the SERPs snippet and therefore is very important. It is not visible text on the web page, it is within the code of the page.
Page Title is the on page Headline. SEO Title is an additional line of information in the Meta Data of the web page