This article is intended to provide guidance on basic web site SEO steps you can take to improve your search rankings. It should help if you want to go the DIY route and optimise your own site. It will also give you an understanding of the fundamentals of search engine optimisation.
Search Engine Optimisation is basically about 2 things:
ONSITE: The quality of your website – A good website with lots of interesting, unique (ie different to your competitors) and useful content from your target audiences perspective, that is regularly being updated. I cannot stress enough the importance of good quality copy – without this you are wasting your time and money on SEO for a poor website.
OFFSITE: Presence and popularity around the web – So lots of offsite ongoing marketing, primarily social media based these days.
Search Engine Optimisation for e-commerce sites is always a challenge. It is likely that your e-commerce content management software may not be helping much and your other main problem is probably that you are selling the same products as a bunch of other on-line shops. So how do you get your web shop to have good rankings in the search engines like Google?
Google often seems to ignore new websites for the first 6 months or so and it can take up to a year to get a new site the search engine rankings it deserves. Google’s complex and secret algorithms are designed to prevent new entrants to the web from surging straight to the top of the engine rankings. This is commonly referred to as “sandboxing”. So what can new site owners do to minimise this problem?
This article focusses on effectively optimising your copy to get it noticed in the search engines. Optimising your copy for search engines is primarily about making sure keywords and phrases appear prominently in important places on your web pages such as Title, Description, H1, Sub-headings and Link Anchor Text.
Marketing your website is usually important and Search Engine Optimisation (SEO) is often a priority. Whether you want a new website designed or your current site optimised effective SEO can make a big difference to the value you get from your website investment. But you hear so many tales of bad experiences with SEO and so many companies pestering you regularly offering Search Engine Optimisation of one sort or another – how do you tell who you can trust?