Search Engine Optimisation Articles – SEO explained for website owners

This guide on “How to Write Great Headlines” will help you craft effective titles for web pages, blog posts, articles and social media posts so they are read not skipped past.

Have you noticed that when you ask google a question it provides a selection of answers and similar questions? Could you use this to get an SEO boost by answering questions?

Alt Text is a short alternative text description of an image on a web page. It is used when the image itself cannot be seen and understood. It is useful to search engines and people with sight issues (or for everybody if the image does not load for some reason).

Are you confused about SEO, not sure if it is right for you and have no idea what it is that SEO people actually do? Then this article is intended to help you understand: What is SEO Really All About. I hope it will help you make informed decisions about SEO and your website marketing.

This article focusses on effectively optimising your copy to get it noticed in the search engines. Optimising your content for search engines is primarily about making sure keywords and phrases appear prominently in important places on your web pages such as Title, Description, H1, Sub-headings and Link Anchor Text.

Google often seems to ignore new websites for the first 6 months or so and it can take up to a year to get a new site the search engine rankings it deserves. Google’s complex and secret algorithms are designed to prevent new entrants to the web from surging straight to the top of the engine rankings. This is commonly referred to as “sandboxing”. So what can new site owners do to minimise this problem?

This article is intended to provide guidance on basic web site SEO steps you can take to improve your search rankings. It should help if you want to go the DIY route and optimise your own site. It will also give you an understanding of the fundamentals of search engine optimisation.

Search Engine Optimisation for e-commerce sites is always a challenge. It is likely that your e-commerce content management software may not be helping much and your other main problem is probably that you are selling the same products as a bunch of other on-line shops. So how do you get your web shop to have good rankings in the search engines like Google?