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Search Engine Optimisation Articles – SEO explained for website owners
I have written a number of articles on SEO to help you understand some of the issues and make the right decisions for your own website. There is an explanation of what it is all about, some of the key terms are explained and guidance on using keywords.
How To Write Great Headlines in 7 Steps
This guide on “How to Write Great Headlines” will help you craft effective titles for web pages, blog posts, articles and social media posts so they are read not skipped past.
How to Write Copy for People and Search Engines with QandAs
Have you noticed that when you ask google a question it provides a selection of answers and similar questions? Could you use this to get an SEO boost by answering questions?
How to use Alt Text for Images and why?
Alt Text is a short alternative text description of an image on a web page. It is used when the image itself cannot be seen and understood. It is useful to search engines and people with sight issues (or for everybody if the image does not load for some reason).
What is SEO Really All About? Let Me Explain
Are you confused about SEO, not sure if it is right for you and have no idea what it is that SEO people actually do? Then this article is intended to help you understand: What is SEO Really All About. I hope it will help you make informed decisions about SEO and your website marketing.
Web Content: How to Optimise Copy for SEO
This article focusses on effectively optimising your copy to get it noticed in the search engines. Optimising your content for search engines is primarily about making sure keywords and phrases appear prominently in important places on your web pages such as Title, Description, H1, Sub-headings and Link Anchor Text.
Tips to Help Search Engine Ranking For New Websites
Google often seems to ignore new websites for the first 6 months or so and it can take up to a year to get a new site the search engine rankings it deserves. Google’s complex and secret algorithms are designed to prevent new entrants to the web from surging straight to the top of the engine rankings. This is commonly referred to as “sandboxing”. So what can new site owners do to minimise this problem?
Search Engine Optimisation: Helpful DIY SEO Tips
This article is intended to provide guidance on basic web site SEO steps you can take to improve your search rankings. It should help if you want to go the DIY route and optimise your own site. It will also give you an understanding of the fundamentals of search engine optimisation.
SEO Helpful Guidance for Ecommerce Websites and Online Stores
Search Engine Optimisation for e-commerce sites is always a challenge. It is likely that your e-commerce content management software may not be helping much and your other main problem is probably that you are selling the same products as a bunch of other on-line shops. So how do you get your web shop to have good rankings in the search engines like Google?
SEO FAQs
Here are some Search Engine Optimisation questions and answers. They tend to be brief and specific. In some cases they have been extracted from longer articles or pages and where relevant I have referred back to the original article at the end in case you would like to know more.
The impact of changing URLs? Beware you may kill your SEO!
The impact of changing URLs for web pages is potentially catastrophic to SEO. There are good reasons for wanting to change a URL but it needs to be done carefully to try to reduce the likelihood of serious harm to your search engine rankings.
What is Anchor Text and why is it so important?
Anchor text (or link text) is the visible text you see on a web page for a link. This anchor text should tell you something helpful about the page being linking to. Good anchor text is descriptive, concise and relevant.
What is the most important part of SEO?
The most important part of SEO is good quality content that is relevant and useful to your audience. SEO can’t “polish a turd”.
What is the difference between SEO and SEM?
SEO is about optimising a website to get good search results in the free listings. SEM is about paying for online adverts.
Should You Use Only One H1 on a Page?
Using heading tags semantically (so one H1, followed by subheadings H2 – h6) creates a proper structure. Which is logical and helpful to SEO and Accessibility so is recommended.
What are SERPs and Snippets and how to make the best of them?
SERP’s is the Search Engine Results Pages you get when you do a search. The Snippet is the normal organic search entry in the SERP for a single web page.
Is the Keywords Meta Tag redundant?
Yes. Google has never taken any notice of this tag. It was originally for listing your keywords when the search engines were too dumb to read your content.
Keywords and Phrases: Where to put them for best results?
Make sure keywords and phrases appear prominently in important places on your web pages such as Title, Description, H1, Sub-headings and Link Anchor Text.
What is a Meta Description? How important is it?
A META DESCRIPTION is a short description of the page content intended for the SERPs snippet and therefore is very important. It is not visible text on the web page, it is within the code of the page.
Page Title and SEO Title: What is the difference?
Page Title is the on page Headline. SEO Title is an additional line of information in the Meta Data of the web page