Epsilis Web Design
T: 01279 295546
E: joseph@epsilis.co.uk
Epsilis Web Design
T: 01279 295546
E: joseph@epsilis.co.uk
SEO (Search Engine Optimisation) is everything that can be done ON A WEBSITE (ONSITE) to encourage search engines to rank that site highly for relevant keyword searches. However SEO is commonly used to cover all sorts of other ONLINE MARKETING activities done OFFSITE as well to increase a website’s exposure.
A Blog is an excellent way of improving your website by easily adding extra content. If your website is WordPress, then it is very straight-forward to add a blog as WordPress already has everything built in.
PDF or HTML? Normal HTML content on your web pages is nearly always better than a PDF. PDFs are for print or downloads and not as a substitute for HTML web content.
Anchor text (or link text) is the visible text you see on a web page for a link. This anchor text should tell you something helpful about the page being linking to. Good anchor text is descriptive, concise and relevant.
Here is why you should not use just "Click Here" as link text in your web page content: Links should have descriptive content to help everyone understand what comes next when they follow your link.
Images help understanding, break up the text and make it easier for the reader. All excellent reasons for using images BUT they slow websites down and page download speed matters. Understanding how to use images properly will stop you ruining your website with common image mistakes.
Websites are changing rapidly. Are you aware of the changes that have gone on recently and how they affect your website? Is your site keeping up?
The most important part of SEO is good quality content that is relevant and useful to your audience. SEO can't “polish a turd”.
If you are updating the content yourself on your website here is a list of common mistakes to avoid that I come across regularly. Making any of these mistakes will hurt your website.
SEO is about optimising a website to get good search results in the free listings. SEM is about paying for online adverts.
This guide on "How to Write Great Headlines" will help you craft effective titles for web pages, blog posts, articles and social media posts so they are read not skipped past.
Using heading tags semantically (so one H1, followed by subheadings H2 - h6) creates a proper structure. Which is logical and helpful to SEO and Accessibility so is recommended.
Have you noticed that when you ask google a question it provides a selection of answers and similar questions? Could you use this to get an SEO boost by answering questions?