Epsilis Web Design
T: 01279 295546
E: joseph@epsilis.co.uk
Epsilis Web Design
T: 01279 295546
E: joseph@epsilis.co.uk
SEO (Search Engine Optimisation) is everything that can be done ON A WEBSITE (ONSITE) to encourage search engines to rank that site highly for relevant keyword searches. However SEO is commonly used to cover all sorts of other ONLINE MARKETING activities done OFFSITE as well to increase a website’s exposure.
Alt Text is a short alternative text description of an image on a web page. It is used when the image itself cannot be seen and understood. It is useful to search engines and people with sight issues (or for everybody if the image does not load for some reason).
SERP's is the Search Engine Results Pages you get when you do a search. The Snippet is the normal organic search entry in the SERP for a single web page.
In specific cases it depends on the subject and the competition. As a general guide no less than 300 words but ideally over 500.
Yes. Google has never taken any notice of this tag. It was originally for listing your keywords when the search engines were too dumb to read your content.
Make sure keywords and phrases appear prominently in important places on your web pages such as Title, Description, H1, Sub-headings and Link Anchor Text.
A META DESCRIPTION is a short description of the page content intended for the SERPs snippet and therefore is very important. It is not visible text on the web page, it is within the code of the page.
Page Title is the on page Headline. SEO Title is an additional line of information in the Meta Data of the web page
Are you confused about SEO, not sure if it is right for you and have no idea what it is that SEO people actually do? Then this article is intended to help you understand: What is SEO Really All About. I hope it will help you make informed decisions about SEO and your website marketing.
This article focusses on effectively optimising your copy to get it noticed in the search engines. Optimising your content for search engines is primarily about making sure keywords and phrases appear prominently in important places on your web pages such as Title, Description, H1, Sub-headings and Link Anchor Text.
Google often seems to ignore new websites for the first 6 months or so and it can take up to a year to get a new site the search engine rankings it deserves. Google's complex and secret algorithms are designed to prevent new entrants to the web from surging straight to the top of the engine rankings. This is commonly referred to as "sandboxing". So what can new site owners do to minimise this problem?
This article is intended to provide guidance on basic web site SEO steps you can take to improve your search rankings. It should help if you want to go the DIY route and optimise your own site. It will also give you an understanding of the fundamentals of search engine optimisation.
Search Engine Optimisation for e-commerce sites is always a challenge. It is likely that your e-commerce content management software may not be helping much and your other main problem is probably that you are selling the same products as a bunch of other on-line shops. So how do you get your web shop to have good rankings in the search engines like Google?