The world doesn’t come knocking on your door because you have a website – most businesses need as much marketing as they can possibly get. So every time you send out an email perhaps that is an opportunity to do some subtle marketing within your email signature. Perhaps a line such as To receive our […]
Contrary to how it appears as you probably receive loads of spam emails, as I do, you are only allowed to send marketing emails to individual customers if they’ve given you permission. If customers have consented to receiving information from you in the past, ie opted in, you can send them information on other things […]
In the past website forms tended to be set up such that if you accepted the defaults you were assumed to agree to whatever was being asked (eg “Accept new product and marketing information.” or “Agree to information being passed to business partners”). So the boxes were ticked for you already by default and you […]
Google often seems to ignore new websites for the first 6 months or so and it can take up to a year to get a new site the search engine rankings it deserves. Google’s complex and secret algorithms are designed to prevent new entrants to the web from surging straight to the top of the engine rankings. This is commonly referred to as “sandboxing”. So what can new site owners do to minimise this problem?