This article is intended to provide guidance on basic web site SEO steps you can take to improve your search rankings. It should help if you want to go the DIY route and optimise your own site. It will also give you an understanding of the fundamentals of search engine optimisation.
Search Engine Optimisation for e-commerce sites is always a challenge. It is likely that your e-commerce content management software may not be helping much and your other main problem is probably that you are selling the same products as a bunch of other on-line shops. So how do you get your web shop to have good rankings in the search engines like Google?
This article focusses on effectively optimising your copy to get it noticed in the search engines. Optimising your copy for search engines is primarily about making sure keywords and phrases appear prominently in important places on your web pages such as Title, Description, H1, Sub-headings and Link Anchor Text.