So we know content is king, it needs to be comprehensive, useful and unique. Moving beyond you, your services and products what else can you create useful content about for your website? Here is a list of suggestions.
A web site is essential to any serious business these days but it is a significant cost so how do you get the maximum benefit out of your investment? For some companies the cost/benefit analysis is clear. For others it is more difficult to find enough tangible benefits to offset the cost.
Copyright gives the creator of certain types of material rights to control the use or commercial exploitation of that material. This includes material published on the internet. So you cannot use someone else’s text copy or photos or images on your website without their permission. Some creators or authors may allow you to use their […]
Search Engine Optimisation for e-commerce sites is always a challenge. It is likely that your e-commerce content management software may not be helping much and your other main problem is probably that you are selling the same products as a bunch of other on-line shops. So how do you get your web shop to have good rankings in the search engines like Google?
This article focusses on effectively optimising your copy to get it noticed in the search engines. Optimising your copy for search engines is primarily about making sure keywords and phrases appear prominently in important places on your web pages such as Title, Description, H1, Sub-headings and Link Anchor Text.
Writing good copy for web pages is a necessity these days. Good web copy is unique, well written and interesting like any other written copy but with due allowance for the target audience, the nature of web pages and the requirements of search engines. Here are some tips on how to write appealing website copy.