Marketing your website
Effective marketing improves any business. The Internet provides a fast, low cost, and specifically targeted method for marketing. However it is not just a case of building a website then expecting the world to come to you. It doesn't happen that way for most of us. We need to work at it, we need to build an internet presence.
Everything starts with great content
We need to create a great website with lots of quality content. Quality content is necessary to attract and interest visitors. Quality content is necessary to get good ratings in the search engines. Quality content is necessary to get other websites to link to yours.
We place a large emphasis on the content of your website and here you will find our advice.
Tell the world and keep telling them
Tell everyone about your website. Take every opportunity you can to advertise your website and provide people with reasons for visiting it. This includes telling the search engines your website exists. Start building links to your website. Then you must keep at it - improving the content, building the links, telling people about your website.
An effective website marketing campaign can take a long time - do not expect overnight success.
Search Engines Optimisation (SEO)
As people become more sophisticated in using the Internet they become more specific with their search terms. Understanding your customer is vital when specifying the necessary keywords and search phrases required to achieve Search Engine success.
Websites need to be designed to work firstly for people and secondly for search engines. Effective search engine optimisation is not a set of tricks that are added to websites later. There are techniques that need to be designed into a website from the start. You can read more about our Search Engine Optimisation (SEO) services here.
Newsletters
Newsletters are a great way to keep your customers in touch with your Company. Regular newsletters will keep your customers informed and create awareness of your business and website. They can be designed to point directly to your website getting peopl,e used to the idea that the latest information is on your website. Take a look at the newsletter we produce for Sterry Communications
Marketing Emails
Many companies now use marketing emails that link to their websites because
they can be far more eye catching than normal text emails. They can be linked
to special promotions on your website and used to collect valuable information
about your customers.
Existing paper marketing campaigns can be converted into HTML versions or micro
sites.
Take a look at our example mailers
Banner ads and Multimedia CD-ROMS
We can design and create banner ads as animated gifs or flash movies in any size for your site and for distribution to other sites.
Multimedia CD-ROMS can be used to distribute promotional information about your company or products in an interactive movie or presentation style format. Standard documents, brochures, reference manuals, training programs and presentations can be included. Links to points on your website can be incorporated, as can immediate E Mail responses.
Take a look at our example banners
Regards
Michael Spencer, Managing Director.
michael@epsilis.co.uk
Epsilis - Website Designers
47 Farthing Drive
Letchworth Garden City
Hertfordshire (Herts)
SG6 2TR
UK