HTML Newsletters
Many companies are now opting for HTML based mailers because they can be far more eye catching than normal text emails. They can be linked to promotions on your web site with specially designed landing pages, with data capture forms (perhaps associated with a competition).
You could for example cut down on printing costs of normal paper based flyers by simplifing them down to a postcard with the bulk of the promotion being on a micro site. Or a micro site could be used to support a traditional mailing.
Existing paper marketing campaigns can be converted into HTML versions or micro sites.
Here are some recent examples of HTML newsletters.
Click on the image to see the actual email and associated microsites or landing pages.
