Got a web site but you are not sure if it is any good – well here are a few things you can look at as a basic review of your own web site to give you a better idea:
Home Page – good text content or an “intro” page?
This is your most important page – this is where you get the opportunity to capture the interest of visitors or turn them away.
- Not so good – Little or no real text, just some images or words in the images. Or a pointless animation with “click here to enter our site”. Or very busy with lots of different items with no clear message. Or a wall of text.
- Good – Your home page should have a good amount of text covering what you are offering pointing clearly to further useful information focussed on what your visitors would be interested in.
Don’t tell visitors about you – concentrate on what you do. Leave “about you” type information to your “about us” pages. Think about what you are offering, interesting items of news or events, special offers or promotions etc.
Good quality text content and plenty of it
People visit websites to get information – so provide plenty of well written content that will interest your target visitors.
Have good ‘signposting’ to more relevant information (perhaps a recent newsletter, an event coming up next week, a special offer) and ‘calls to action’ (a request for the user to do something such as click on a link, fill out a form, join a newsletter, or add a product to the shopping basket) to guide and engage the visitor, throughout the website.
Search Engines – plenty of well written text content is also the raw material for getting the most out of search engines. There are no hard and fast rules about how much text is the right amount. As a guide the more the better, think in terms of 250 to 500 words on a page but above all the text should be written for human visitors (probably with slight amendments to get the best out of the search engines).
- Have you thought about the Keyword Phrases people are going to search for to find your website?
- Do your web pages focus on these “Target Keyword Phrases”?
Clear and consistent navigation
People expect navigation bars at the top or left hand side (or both) of the page. They expect to be able to find what they want quite easily and be able to move from page to page easily. A consistent, logical and comprehensive navigation system is essential. Supplementary navigation aids such as sitemaps and searches (if the site is very large) are also a help as are relevant links throughout the content.
Credibility and trust
Do you have testimonials clearly visible on your site? You can say what you like yourself about you and your company but that does not have the power that comments, reviews or testimonials from your clients and customers have.
Do you make it easy for people to contact you? So many sites only post limited contact information – what does this imply to you? There are a number of reasons to make it easy for people to contact you. Most obviously, they might actually want to contact you but more subtly – making it clear that they can telephone you, email you, write to you at a bricks and mortar address or perhaps fill out a simple form helps reassure them. This helps build the trust that they may need to take that next step.
We aim to be friendly and informative, providing all the support and guidance you need to steer you clearly and effectively through the web design process and ensure that you end up with a great website.
If you need help with your website please feel free to give me a ring. Regards
Michael Spencer, Web Designer and WordPress Specialist.
firstname.lastname@example.org – 01263 722058
Epsilis Website Designers – Mundesley, Norwich, Norfolk and Letchworth Garden City, Hertfordshire