Search Engine Optimisation (SEO) Portfolio

Web site design for Alan's Locksmiths Stevenage, Hertfordshire

www.alanslocksmiths.com - Alan's locksmiths are a local independent family run business in Stevenage. They are a local locksmiths with 16 years experience offering a very friendly and trust worthy service and a fast response.

Stuart and Sharon Naylor are Alan's Locksmiths and they wanted to have a properly optimised website that would allow them to reduce annual marketing costs after years of having sites that didn't seem to help. I spent sometime explaining to Stuart and Sharon how the search engines work and what it usually takes to get good rankings and a good conversions. I designed the new website which is now ranking well in the local searches - try "Locksmith Stevenage" or similar in Google and you will see Alan's Locksmiths featuring prominantly in the natural listings. I also helped sort out a Local Business entry for Alan's Locksmiths for Google Places so they come up in the Local Business or Maps searches.

"Thank you so much for all your time and all the information you have given us... The web site looks fantastic, many thanks"
Sharon Naylor

Alan's Locksmith, Stevenage, Herts

Web Shop Optimisation For Promain Hitchin, Herts

www.promain.co.uk "Promain distribute Industrial Paints and Surface Coatings. Promain are approved distributors for many of the world's leading paint and coatings manufacturers such as Ameron PPG, Sika, Coo-Var, Rustoleum Mathys, Tor Coatings, Classidur, Hempel, Osmo, Anglo, Glixtone, Bollom Intumescent, Marley, Teamac and Akzo Nobel."

A couple of years back Mark French at Promain had just had his new website delivered after a long wait but was a bit concerned about search engine optimisation. He had been told his new site automatically did all the search engine optimisation but he had doubts so he asked me to have a look. The thing about search engine optimisation is that it is mainly about the words on a website and partly about the html code around the words - so automatic search engine optimisation is largely ineffectual unless you know how to use it effectively. I provided guidance to Mark and Carol on how to make the web shop work for them and we made a number of amendments to the way their web site was coded to be more focussed on search engine optimisation. Over the last couple of years they have made a great success of their shop and grown their brand significantly.

Then recently Mark contacted me again and asked me to look at his new online shop - it's a big improvement on the last one but again there is room for optimisation and clearer presentation of products.

"We are really busy now, the phones haven't stopped ringing"
Carol Barry, Promain

Promain, Hitchin, Hertfordshire

Website Design For Home Heating Luton, Bedfordshire

www.4homeheating.co.uk Home Heating are Central heating engineers and plumbers covering Hertfordshire (Herts), Bedfordshire (Beds) and Buckinghamshire (Bucks). They install domestic condensing gas boilers and central heating.

They custom design and install central heating systems with a five year guarantee. They specialise in central heating systems designed to achieve maximum fuel efficiency and minimum fuel bills, which is great for the environment and for their customers' wallets.

Les Dicker approached me to take over the regular maintenance of their website and improve its search engine ranking some years ago now. Recently I have redesigned the site - the brand new look is intended to allow visitors instant recognition of the services on offer but retains the text required for good search engine ranking.

The site has ranked well in the search engines now for a number of years for a wide selection of target keyword phrases. Try "central heating engineers hertfordshire" or " central heating engineers herts" or "... bedfordshire" or "... beds" or "... buckinghamshire" or "... bucks" or some others such as "installing condensing gas boilers" or "central heating plumbers herts".

"The site looks good, you have done all that was asked. The internet is now our major source for heating enquires. What can I say but thank you."
Les Dicker - Home Heating

Home Heating - Luton, Bedfordshire

Web site design for Service Master Clean Letchworth, Hertfordshire

www.servicemasterclean.info - ServiceMaster Clean provide Contract and Office Cleaning Services throughout Hertfordshire (Herts), Bedfordshire (Beds) and Buckinghamshire (Bucks) under the Service Master Brand.

Iain MacCormick wanted his Service Master websites redesigned to look more professional and be optimised. The end result is a series of sites covering the major local areas with redrafted copy and optimisation throughout.

Service Master Clean, Letchworth, Herts

Web Design For The Chevronics Centre, Hitchin, Hertfordshire

www.chevronics.co.uk are independent Citroen and Peugeot Servicing and Restoration Specialists based in Hitchin. They not only service vehicles but also supply hard to source Citroen GSA and GS spares and car parts. They have the largest stock of Citroen GSA parts in the world and are regularly increasing production of new lines of classic parts that have not been available from Citroen for years.

Rob Moss the owner of the Chevronic garage had a home grown website done by one of his mechanics for many years but it never helped his business - Rob services my car and has done for years so we got talking about his site and how search engines worked. So I gave it a re-design but retained the banner image he was proud of and rewrote most of the copy to be appealing to people and search engines. To my surprise this made no difference to his search engining ranking so on further investigation I found that his hosting had been set up to block search engine access to his site - so all the years that the site should have been accumulating colateral in Google it wasn't. This problem was corrected and now the site now ranks well as it should and is contributing towards the business. Try "citroen servicing herts" or "citroen servicing hitchin" or "citroen garage hitchin".

"Thanks for looking into this. I had also checked over the Chrismas period and it has got much better.
Thanks for your help with the site."
Rob Moss

The Chevronics Centre, Hitchin, Hertfordshire

Search Engine Optimisation (SEO) For Green Restorations Weston, Baldock, Hertfordshire

www.greenrestoration.co.uk Malcolm Green is a true craftsman restoring and repairing antique clocks and furniture back to their true glory in a small workshop in Weston. I have seen some of his work, I am quite practical myself and I was amazed at what he is able to achieve. His work is painstaking, using original techniques and materials where possible, he invests a great deal of time and care in these restoration projects and it shows. Malcolm is now a restorer on The Restoration Roadshow on the TV.

Malcolm Green who lives in Letchworth, had a website already but it was not doing well in the search engines so he approached me to see if I could improve his search engine rankings. I reviewed his web site and concluded that it would be better in this case to recode the site with search engine optimisation in mind than try to optimise what we had. Malcolm therefore took the opportunity to improve the design of the website at the same time. Malcolm also wants to maintain his web site himself so I have also spent sometime with him guiding him on how to make changes to the site.

This is a competitive area so top ranking requires a lot of effort however try "Antique Restoration", "Antique Furniture Renovation", "Antique Furniture Repairs", "Antique Clock Restoration", "Antique Clock Renovation" and "Antique Clock Repairs" in Google.

Green Restorations, Weston, Nr Baldock, Hertfordshire

Content Managed Website Design For 3 Counties Heating, Harpenden, Hertfordshire

www.3countiesheating.co.uk 3 Counties Heating are a family run business of plumbers and central heating engineers operating in the Herts, Beds and Bucks area. Barbara Dicker wanted a brand new website that was based on a Content Management System that will perform well in the search engines. She had a clear vision of a particular design she was after - always a challenge with a CMS based website but the DRUPAL CMS was up for it! The end result was a pleasing design so it was well worth the effort. Drupal is also one of the best CMS systems for search engine optimisation so we are looking forward to some good search engine rankings over the coming months.

"The general feedback I am getting for our site has been very good and we have had a few good leads from it and a number of other enquires too. Everyone I've spoken to is impressed with the site and has said how professional it looks. Some even asked if it was expensive. What we wanted was to stand out from the crowd and be able to compete with the bigger companies like British Gas and Northern Gas Heating. I think we have certainly achieved this with the design. The SEO of course we will have to wait and see. Thank you for all the hard work you put into this site."
Barbara Dicker, 3 Counties Plumbers and Heating Engineers

3 Counties Heating, Harpenden, Hertfordshire

Website Design For C.A.S. Electrical (Ware) Ltd, Hertfordshire

www.cas-electrical.co.uk CAS Electrical (Ware) Ltd are a family run Electrical Contracting Company with over 25 years experience in various industrial and commercial electrical contracting projects. These include: supply and installation of electrical power schemes, supply and installation of lighting schemes, data cabling, inspection and testing, periodic testing and PAT testing. They have specialist expertise in electrical installations in the pharmaceutical industry and schools and colleges.

This is a brand new website for Eamonn and Tracey Cassidy's company who are now looking to branch out beyond electrical contracting within the pharmaceutical industry which has been the mainstay of their work for many years. The site has been designed around their existing logo and as search engine optimisation is a main requirement a significant amount of effort has gone into organising the text content of the website which hopefully will start to show in good search engine rankings in the next few months. (Try "electrical contractors for schools and colleges" or "electrical contractors for schools in hertfordshire" or "electrical contractors for colleges in herts" or "NICEIC Approved Electrical Contractors Herts".)

"Michael made the process of developing a website for our company easy. He is a wealth of information on search engine optimization and website development and is always willing to give advice and help. We would definitely recommend Michael without hesitation to anyone who is looking beyond just a website and wants the site to rise in the search engine rankings. We look forward to working with Michael for many years to come for on going developments to the website."
Tracey Cassidy - C.A.S. Electrical (Ware) Ltd

C.A.S. Electrical (Ware) Ltd Electrical Contractors, Ware, Hertfordshire

Website Design For Mars Building Contractors Knebworth, Hertfordshire

www.marsbuild.co.uk. MARS Builders are a family firm provide Building, Groundwork and Demolition Services. The building work they cover includes large domestic Extensions, Loft Conversions, Drives and New House Build or Property Development projects. They are proud of being reliable - "We know that once your house and life have been disrupted by the start of building work, the last thing you want is for nothing to happen for days or even weeks on end. With Mars Builders this does not happen. We only take on building projects which we are sure we can cope with, which ensures that we can achieve full continuity of work on all our contracts."

Mark Feldman of Mars Builders had a website but it wasn't doing anything helpful, they already had a logos they wanted to use and wanted to feature strong images of building work in progress in their branding. There are a lot of builders so this is a very competitive market and good search engine rankings are hard to come by - try "building contractors herts" or "builders knebworth" for example in google.

"The web site seems to be coming up well on some of the searches ie grab lorries, piling and digger hire. ... Thanks I am very impressed so far"
Mark Feldman

"The best builders website I have ever seen"
This was a comment from a local Estate Agent

Mars Builders and Building Contractors, Knebworth, Hertfordshire

Search Engine Friendly Website Design For PK Law Edgware, Middlesex

www.pklaw.co.uk PK Immigration Law specialises in providing sound, easily understood and expert advice on all aspects of UK work permit and all other forms of immigration and citizenship.

Peter and Michael Kossew of PK Law had a website that they wanted to be upgraded and made search engine friendly.  So I explained the principles of creating search engine friendly websites and the need to focus the copy on the target search engine phrases. They took my advice on board and drafted new content for the website. I then adapted their existing website design to suit the search engine optimisation needed.

Try "Immigration Lawyer Middlesex" in Google - you will see they now rank very highly.

PK Law, Edgware, Middlesex

Website Designed For Peter Hamilton Kitchens Bishops Stortford, Herts

www.peterhamiltonkitchens.co.uk "Peter Hamilton comes into his own working on a one to one basis with home owners designing with them their ideal new kitchen. As he says "your kitchen, designed with us, by you". After all you know what you want from your new kitchen it is up to him to put these ideas (and ours) into a practical plan on time and on budget."

Peter had a website already but it was not making any impact on the search engines so he came to me to see what could be done. I explained the problems with his site - while it looked nice it was not coded to be search engine friendly and the website lacked text content - so we drafted more text between us and I redesigned the site while retaining some of its original look.

"WOW!!! There needs to be some minor alterations of course, and I have taken on board your comments... but once again WOW!!!"
Peter Hamilton

"seeing as the compliments are being handed out I thought it only right you got your share"...Hi Peter, Just had a look at you website which is fantastic. One of the best I've seen. Michael Knaggs

Peter Hamilton Kitchens, Bishops Stortford, Hertfordshire

Search Engine Optimisation For Eagle Controls Letchworth, Herts

www.eaglecontrols.co.uk supply Large Digit Displays including A to D (Analogue to Digital) Inputs, Clocks, Time Zone Clock displays, Counters and Totalisers, Production Target Displays, Quality Control Displays, Safety Displays, Serial Input Displays, Timers, Time Temperature Displays and Message Displays.

Above all Chris Parfitt wanted his website to rank highly in Google. So we discussed at length how content needs to be focussed around search engine phrases and how design needs to support the repeated use of the search engine phrases, then we set about creating suitable content and optimising it. The design has since been modernised.

The web site is getting page one ranking in google for many of its target search engine keyword phrases  such as " Large Digit Displays", "Seven Segment LED Bar Displays", "Large Digit Serial Input Display", "Production Target Displays", "Large Digit Clock Displays", "Large Digit Process Displays", "Large Digital Counter Displays".....

Eagle Controls, Letchworth Garden City, Hertfordshire

Website Design For JT Marketing Services Hunsdon, Hertfordshire

www.jtmarketingservices.co.uk. JT Marketing Services is a new marketing consultancy launched by Joseph Tirelli. Joseph had a logo and asked me to design a website look from that, the result is what you see - clean, clear and yet providing a distinct brand image.

Joseph is covering all aspects of marketing and he offers various marketing services from providing a little help with a project, through to running your marketing department inhouse for you.

I have worked with Joseph to focus on the appropriate keyword phrases and organise his words to get the best out of the search engines whilst still retaining the image Joseph wishes to portray on his website. Try "marketing consultant hertfordshire" or "marketing consultant cambs" for example in google.

"Michael is very approachable and will provide straight forward and honest advice"
Joseph Tirelli of JT Marketing Services

JT Marketing Services, Hunsdon, Hertfordshire

Search Engine Optimisation For Flowpoint Letchworth, Hertfordshire

www.flowpoint.co.uk "Flowpoint supply Water and Energy Saving Shower Heads which can save upto 60% on your Water and Energy Bill. Their range of modern stylish replacement shower heads are designed to save on your Water and Energy Bills while not compromising on the invigorating and relaxing feel of a powerful shower."

Chris Parfitt had a web site designed but his web designer was not a search engine specialist so Chris approached me to see if I could improve the search engine performance without starting again. I have retained the general look of the website while substantially rewriting the underlying code and focusing the text content on suitable search engine phrases. I also helped Chris understand his google adwords campaign and Chris now tells me he has stopped paying for Google adwords as the website is now ranking sufficiently well in Google natural listings. Try "water saving shower heads" or "replacement shower heads" in google - flowpoint are on page 1.

Flowpoint, Letchworth Garden City, Hertfordshire

Website Designed For Quantum Binders Broxbourne, Hertfordshire

www.quantumbinders.co.uk. "Quantum Binders specialise in producing customised document and presentation ring binders, folders, clipboards, point of sale, catalogues, manuals and special products designed to meet your requirements."

Terry Redgrave, Managing Director of Quantum Binders, wanted his tired old website brought up to date and designed to be search engine friendly, the site you see is the result. Charlotte at Quantum Binders supplied all the nice product photos you see throughout the web site. Try "Presentation Ring Binder" or "Custom Ring Binder" in google.

"I wanted to let you know we are performing really well in the search engines now.
Terry organised some back links and this as well as your improvements are doing the trick.

Big Thank You"

Quantum Binders, Broxbourne, Hertfordshire

Search Engine Optimisation For Freelance Copy Hitchin, Herts

www.freelance-copy.co.uk provides Freelance Copywriter services for websites and other media. Freelance copy's professional UK based freelance copywriters and website content developers compose fluent, energetic, search engine aware online copywriting for websites; and eloquent, succinct written material for other media - on a comprehensive variety of subjects. They create Search Engine Optimised (SEO) Copy - primarily for human audiences and easy readability, but also taking into account search engine spiders. All their freelance copywriters write content for favourable listings in search engine result pages, using keenly researched keyword weighting, density, and proper distribution within the written content.

Jackie Griffith, who runs Freelance Copy, approached me to upgrade the search engine optimisation of their website and recode it to standards.

"Epsilis gave us a completely unique, personal, and highly professional service. We are delighted with our new website as it passes W3C validation and is completely accessible for disabled people. Michael Spencer is a Master Craftsman of the web." Jackie Griffiths - Senior Copywriter

Freelance Copy - Copywriters for web pages and documents, Hitchin, Hertfordshire

Website Designed For Craftsman Ltd London

www.craftsmanltd.co.uk. Craftsman Limited provide and install Granite Worktops for Kitchens, Bathrooms, Pubs etc. Tadas Bukys (Tom) - Sales Manager of Craftsman limited approached me as they had a web site but it was invisible in the search engines and they were paying a lot out regularly on Google Adwords. They were hoping to reduce their adwords budget by getting some natural search engine results. Their website used a content management system.

I re-wrote most of the existing website content and created new copy for the site. However this did no good in the search engines as the content management system was preventing the web site from getting search engine rankings it deserved. So it was decided that the content management system should be removed. All, the pages were restructured and redesigned to be search engine friendly and the site has just been relaunched but good search engine rankings are hard to comeby in this very competitive area. However some good rankings have been achieved - try "Granite Worktop Care and Maintenance" or "How should I clean my granite worktop" in google.

Craftsman Ltd, Granite Worktops, London

Website Designed For The Digital Office Henlow, Beds

www.thedigitaloffice.co.uk. The Digital Office wanted their website upgraded to improve results in the search engines.

We completely redesigned the website, incorporating the new company logo, removing the frames structure and enhancing the quality of the content on the website. We also ran a 6 month search engine optimisation project and assisted with their Google Adwords pay per click campaign. After a couple of months the site has started to show significant improvements in the search engine rankings and now after the campaign has stopped the site is still ranking highly as its position is now well established - try "digital office equipment beds" or "digital office equipment herts" in google.

"We were introduced to Epsilis, as a company that could increase potential customers visiting our web site, instead of having to contemplate spending a fortune on Marketing the site. We had become disillusioned with the internet and its place in our industry and even if we needed a web site at all. With the minimum of fuss and very little input from ourselves, we have seen a dramatic increase in visits to the new revised site over the first 3 months and have instantly made significant, additional, high value sales from these visits. Have a look at the site and see what you think."
Paul Stafford, Director, The Digital Office, Henlow, Bedfordshire

The Digital Office, Henlow, Bedfordshire