Articles on various aspect of web design and optimisation:
Making the most of SEO using your website CMS system - Is your Website or Webshop Content Management System Search Engine Friendly? Do you know how to make the most of using it for search engine optimisation or is that something you think is being done automatically for you by the software? If you are just updating your web site and are not thinking about SEO you are missing out on opportunities to get better search rankings for your website. December 2010
Google Places - local business search - Google is moving much more to local based search results and is now blending Local Business Places (previously Maps)search results with Natural search results and the distinction is now blurred but no business should miss out on perhaps the most effective measure they can take to become visible on local searches. December 2010
Tips for Effective Copywriting For Web Sites Part 1: How to Write Appealing Copy. Writing good copy for web pages is a necessity these days. Good web copy is unique, well written and interesting like any other written copy but with due allowance for the target audience, the nature of web pages and the requirements of search engines. November 2010
Tips for Effective Copywriting For Web Sites Part 2: Optimising your Copywriting for Search Engines. Tips on writing effective copy was covered in part 1. This part focusses on effectively optimising your copy to get it noticed in the search engines. November 2010
Google releases updated version of their SEO starter guide - Google provides general guidance for site owners on getting the best rankings for their websites - they do not give away any of their secrets and most of what they say is not a surprise. However this new Google Search Engine Optimisation Starter Guide provides a very nice guide to best practices for increasing the effectiveness of your web site with people and search engines. October 2010
Web Design Hints and Tips - Short hints and tips that do not warrant a whole article.
Tips to Help Search Engine Ranking For New Websites - Google's algorithms are designed to prevent new websites from surging straight to the top of the engine rankings. This is commonly referred to as "sandboxing". So what can new site owners do to minimise this problem? September 2010
SEO for Ecommerce Websites and Web Shops - Search Engine Optimisation for ecommerce sites is always a challenge. It is likely that your ecommerce content management software may not be helping much and your other main problem is probably that you are selling the same products as a bunch of other online shops. August 2010
Standing out in the Crowd - Optimising website content - Everyone is interested in Search Engine Optimisation for their website these days. It is therefore becoming much harder to get sites to the top of the rankings. So how do you get your website on to page 1 of Google? July 2010
Is SEO all Smoke and Mirrors?... You hear so many tales of bad experiences with SEO and so many companies pestering you regularly offering Search Engine Optimisation of one sort or another and - how do you tell who you can trust?
Search Rankings and Google Tools - Google provides a number of useful tools to help you get better search rankings. You should know about these if you are interested in marketing your website more effectively.
Search Engine Optimisation (SEO) and Marketing (SEM) Glossary - commonly used phrases explained
Good or Bad Search Engine Optimisation - How to tell the good from the bad SEO? Offers and promises that seem "to good to be true". The problem for most site owners is that they just do not know what are valid SEO techniques and what are not, so I will try to explain how to spot the good from the bad when you see it.
SEO and Web Page Design.... an overview of Search Engine Optimisation (SEO) and relevance to Web Page Design
Thinking about your Branding - Implications of Web Design - with print you have millions of options - unfortunately only a tiny fraction of these options are available to web designers
Legal issues concerning websites - There are a variety of legal issues that may relate to your website - Minimum information to be provided on websites - Copyright - Data Protection - Opt out or Opt in- Email Marketing - Distance Selling and Online Trading - Charge on Returned Goods - Trade Mark Keyword Online Advertising - Disability Accessibility The Disability Discrimination Act 1995 - Disclaimer.
Content is Everything .... to your website visitor and to the search engines!
A Quick DIY Review of your Web Site. Got a web site but you are not sure if it is any good – well here are a few things you can look at to give you a better idea.
DIY Search Engine Tips. Guidance on how to set up websites to get good rankings in the search engines if you want to go the DIY route.
Useful Website Design Resources - Here are some resources I find useful: Photos, Graphics software, Favicon, Web Safe Colours, Websites Fonts, Coding Software for Web Pages, Uploading Your Website to Your Hosting (FTP), Running Online Surveys, Marketing Emails.
Beginners guide to Search Engine Optimisation - If you want to know a little more about the basic techniques of ethical search engine optimisation
Link Popularity and Link Building Suggestions - Some search engines use Link Popularity as a significant ranking tool so obtaining good quality relevant links to your website can give your site a boost in the search engines
Marketing Your Website - a brief overview of most aspects of website marketing activities and our services.
Getting the words right - by Susannah Ross
Susannah Ross is the author of 'A Simple Guide to Writing for your Website'. In this guest article, she addresses how writing for the web is different to writing for print and what you need to know to make your words work for you.
What can you do with your web site: a generic list of benefits of a web site serves as a basis for discussion.