A Quick DIY Review of your Web Site
Got a web site but you are not sure if it is any good – well here are a few things you can look at to give you a better idea:
Home Page – good text content or an “intro” page?
This is your most important page – this is where you get the opportunity to capture the interest of visitors or turn them away.
- Not so good – Little or no real text, just some images or words in the images. Or a pointless animation with “click here to enter our site”
- Good - Your home page should have a good amount of text covering what you are offering pointing clearly to further useful information focussed on what your visitors would be interested in.
Don’t tell visitors about you – concentrate on what you do. Leave about you type information to your “about us” pages. Think about what you are offering, interesting items of news or events, special offers or promotions etc.
Good quality text content and plenty of it
People visit websites to get information – so provide plenty of well written content that will interest your target visitors.
Have good ‘signposting’ to more relevant information (perhaps a recent newsletter, an event coming up next week, a special offer) and ‘calls to action’ (a request for the user to do something such as click on a link, fill out a form, join a newsletter, or add a product to the shopping basket) to guide and engage the visitor, throughout the website.
Search Engines - plenty of well written text content is also the raw material for getting the most out of search engines. There are no hard and fast rules about how much text is the right amount. As a guide the more the better, think in terms of at least 250 words on a page but above all the text should be written for human visitors (probably with slight amendments to get the best out of the search engines). Have you thought about the Keyword Phrases people are going to search for to find your website? Do your web pages focus on these "Target Keyword Phrases"?
Clear and consistent navigation
People expect navigation bars at the top or left hand side (or both) of the page. They expect to be able to find what they want quite easily and be able to move from page to page easily. A consistent, logical and comprehensive navigation system is essential. Supplementary navigation aids such as sitemaps and searches (if the site is very large) are also a help as are relevant links throughout the content.
Michael Spencer, Managing Director.
Epsilis - Website Designers
47 Farthing Drive
Letchworth Garden City
Content is Everything .... to your website visitor and to the search engines!
What is good web design?
There are many possible answers to this question as people's personal tastes, likes, dislikes and opinions enter the discussion.
Getting the words right - by Susannah
Susannah Ross is the author of 'A Simple Guide to Writing for your Website' available from Amazon. In this guest feature, she addresses how writing for the web is different to writing for print and what you need to know to make your words work for you.
Search Engine Success through Search
Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the art of tuning your web page(s) to get the best possible results in the search engines. The aim is to beat the competition to rank as high up the search engine results listing as possible.