Copyright issues mean you cannot use photos and artwork without permission, so do not assume you can use anything you find on google. Searching for “Free images” on google can be rather misleading. Royalty-Free does not mean free to use, it means you can use it as many times as you like after you have paid for it. There are some sources of images that really are free to use, or free to use subject to certain restrictions but be careful to read the licence before you use. Commercial use is often restricted.
Web Design Articles
Web design should be approached from the perspective of the target audience rather than from the perspective of the website owner. The website should be written in the language of the visitor (which is fundamental for search engine optimisation as well as good marketing). It should relate to the audience and must be easy to use, it should be logical and present information clearly.
E-commerce website are often complicated and require a lot of thought and planning, then a lot of work to implement, then a lot of work to make successful. There are all the requirements of a normal website plus a whole heap more, many of which will be largely down to you to decide. Then there is the significant task of loading all your products onto the site, sorting out payment mechanisms and delivery (shipping) methods. This is a big project that will require a lot of effort from you and it will take time to get up and running.
You can say what you like yourself about you and your company but that does not have the power that comments, reviews or testimonials from your clients and customers have.
Got a web site but you are not sure if it is any good – well here are a few things you can look at to give you a better idea.
Build trust – Make it easy for people to contact you. So many sites only post limited contact information – what does this imply to you – perhaps they do not want you to contact them? Why?
So we know content is king, it needs to be comprehensive, useful and unique. Moving beyond you, your services and products what else can you create useful content about for your website? Here is a list of suggestions.
A web site is essential to any serious business these days but it is a significant cost so how do you get the maximum benefit out of your investment? For some companies the cost/benefit analysis is clear. For others it is more difficult to find enough tangible benefits to offset the cost.
Most companies would prefer their website image to co-ordinate with their other branding – their logo, colour scheme, fonts, headed paper, brochures etc. Now as a graphic designer you have millions of options with print – almost unlimited variations in fonts, colours and layout options – unfortunately only a tiny fraction of these options are […]
Writing good copy for web pages is a necessity these days. Good web copy is unique, well written and interesting like any other written copy but with due allowance for the target audience, the nature of web pages and the requirements of search engines. Here are some tips on how to write appealing website copy.