So we know content is king, it needs to be comprehensive, useful and unique.
Having said what you do, then can you write about?
Moving beyond you, your services and products what else can you create useful content about for your website?
What is content?
Think not just about text, videos are very useful and diagrams (or in web speak – infographics) can be very interesting and informative.
People v Search Engines
First let us consider what people want from websites compared to what search engines are looking for – both go hand in hand with recent search engine updates:
Tells me what I want to know
Aim = Build trust
- Relates to Keywords
Adds Value over competition
Aim = Stand out from crowd
So both People and Search engines are both looking for good quality content.
Checklist – So what else could you create content about?
- Answer questions your customers often ask you.
- Rephrase other content as Questions and Answers.
- How to’s
- How to do … How do I …
- How to choose
- How to set up, install or put together
- How to use
- How to maintain or service
- How to repair
- Review and compare products
- Do a survey – publish results
- Case studies
- Examples of your product or service in use
- Show how it helped a customer
- Show how your product/service could be used in a specific industry
- How money was saved
- Efficiency improvements
- Service improvements
- Hints and tips
- Little nuggets of useful information or advice
- Best way to do
- How to avoid making mistakes
- How a problem was solved
- Checklists help people
- List of points to consider
- Things to do
- Things to remember, not forget
- Events and Marketing
- Are you running and event or taking part in one
- New product launch
- Run a competition
- Special offer
- Comment on industry news or important industry topics
- Comment on industry trends
- Comment on surveys
- Do interviews with industry experts, people who work at your company, people who use your products or services.
- Reference manuals
- Detailed documentation
- User Manuals and guides
- Top 5 …
- Best 10 …
- Worst 7 …
And just a few extra tips
- Don’t try to sell – Inform and explain and thereby build trust.
- Explain features (what it is) and benefits (what it does) – Features Tell, Benefits Sell.
- Use facts, if you are stating your opinion that is fine as long as it is clear it is your opinion. Opinion can be a good talking point.
- Speak to your audience, use their words, think what questions they would ask and relate to them.
Separately I wrote about How to write great copy for your website which you might like to read as well.
We aim to be friendly and informative, providing all the support and guidance you need to steer you clearly and effectively through the web design process and ensure that you end up with a great website.
If you need help with your website please feel free to give me a ring. Regards
Michael Spencer, Web Designer and WordPress Specialist.
firstname.lastname@example.org – 01263 722058
Epsilis Website Designers – Mundesley, Norwich, Norfolk and Letchworth Garden City, Hertfordshire